Slow Down In Our Home Town

In 2020, a custom and branded traffic and pedestrian safety campaign: Slow Down in Our Hometown was created. The campaign was designed to be shared via a public education effort in the media and social media and supported through our community partners.

The City launched a public education campaign to reduce speeding, driving under the influence, and distracted driving. A number of tools were used like:

• A press release on traffic safety was published in The Acorn.
• An ad campaign featuring visuals and text outlining the City’s efforts.
• A social media campaign featuring key messages detailing the City's efforts in partnership with the Lost Hills Sheriff’s Station
• Public service announcement videos for the City Council and Police to promote traffic safety with the campaign theme: “Slow Down in our Hometown.” To view the videos click on the links below.                                                                                                
  • Slow Down to Save Lives https://vimeo.com/491421188                                      Driving Under the Influence https://vimeo.com/491421156
    Distracted Driving https://vimeo.com/491421124
• A half page hand-out for law enforcement to distribute at the next DUI checkpoint that communicates the City’s efforts and intent with the program.
• A “first 28 days of enforcement” branded social media and web infographic to share results of enforcement/education efforts.
•  A “first 28 days of enforcement” letter to HOA’s, Chamber, schools and non-profit organizations to share results of the enforcement/education efforts.
• An "Operation Crosswalk" sting in partnership with the Lost Hills station to educate and enforce pedestrian safety. The operations resulted in 37 citations and 17 warnings.